Our Vision

To evolve as a dominant insurance player in Pakistan by exploring profitable niches through the deployment of cutting-edge technology and proficient human capital.

Our Mission

To combine aggressive strategic marketing with efficient operational execution; providing incomparable service and product innovations to create sustainable value for our stakeholders.

Our Values


We continue to seek ways to improve the way we do business for the betterment of our employees, customers and the organization.

Ethics and Integrity

We conduct our business fairly with ethics & integrity being a cornerstone of everything that we do. We match our behaviors to our words and take responsibility for our actions.

Customer Focus

We are dedicated to meeting and exceeding our customer needs and honoring the commitment made to them.

Our People

We are committed to the professional development and the personal growth of our employees. We strive to provide the highest quality services and continually challenge ourselves to be the best. We assume responsibility for our actions and conduct ourselves with the highest level of professionalism and personal integrity and treat others with respect.

Corporate Social Responsibility

We are committed to behave ethically and to contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.

Please click here to view Code of Conduct

Please click here to view our Quality Policy