CEO’s Message

We will further enhance efficiency, expand strategic partnerships, and solidify our position as Pakistan’s most forward-thinking insurance provider”

2024 was a year of strategic growth and transformation for TPL Insurance. Despite market challenges, we reinforced our leadership through operational excellence, innovation, and a customer-first approach. Achieving a Gross Written Premium (GWP) of Rs. 5.02 billion—a 23% increase—demonstrates the customers’ trust placed in us and our ability to deliver diverse, innovative solutions. Our loss ratio improved to 48%, and profit before tax reached Rs. 145 million, reflecting financial strength and sustainability.

Strengthened reinsurance partnerships nearly doubled our per-risk capacity for Fire insurance while expanding catastrophe coverage, reaffirming stability. Diversification remained a priority, with the introduction of cyber insurance, Pakistan’s first-ever pet insurance, cattle fattening, & livestock insurance. Our agriculture-focused solutions are not only shaping the industry but also driving meaningful economic impact by empowering farmers and rural communities.

Alongside these achievements, we evolved our brand positioning to better align with the needs of today’s customers. With a fresh brand identity emphasizing living life easily and fully, TPL Insurance is now about enabling confident living—securing the future, health, or adventures—with vibrant visuals and innovative approaches.

Our investments in digital innovation and process optimization have enhanced operational efficiency, while cross-selling strategies and branding initiatives strengthened our market presence. Looking ahead, we will push boundaries with intelligent automation and data-driven processes to optimize service delivery and customer engagement.

We will continue to expand strategic partnerships and solidify our position as Pakistan’s most forward-thinking insurance provider. I extend my sincere gratitude to our shareholders, partners, and customers for their trust and support. The future is bright, and together, we will make 2025 a landmark year for TPL Insurance.

Warm Regards,