Karachi, June 8, 2022: As part of TPL Insurance’s (TPLI) CSR efforts towards gender equality, TPL Insurance and Research and Development Foundation (RDF) signed an MOU to launch a Women Farmers Poverty Alleviation Programme in Sindh.
This initiative aims to build livestock management capacity for women farmers across Sindh through tailor-made training sessions. These sessions will cover the importance of vaccinations, physical care of livestock and share best practices with respect to improving yields.
Phase 2 of the programme will deliver a digital platform that aims to connect these rural farmers to urban consumers thus giving them access to a larger market.
Along with the TPLI and RDF Teams, German Consul General Holger Ziegeler was present at the signing ceremony to share his views on public and private sector collaborations as well as the role of governments in making a positive social impact in Pakistan.
Talking about the initiative, CEO TPLI, Mohammad Aminuddin said, “This collaboration will enable TPL Insurance to introduce innovative and tech-driven products while launching women empowerment programs related to livestock. At TPL Insurance, we believe in increasing the penetration of insurance in Pakistan and have been at the forefront of launching technological and innovative Agri products, such as Yield-based crop insurance and Livestock insurance. TPL Insurance intends to further develop its digital assets and bring efficiencies through the digitization of business processes.”
While discussing the partnership, RDF CEO, Ashfaque Ahmed commented, “Though online selling is not a new phenomenon in Pakistan, but rural producers and traders are not fully skilled and mobilized to access a virtual selling platform. Given the fact that women manage the livestock, but hardly sell their animals themselves in the markets, due to certain cultural barriers and knowledge gaps. I am confident that this program, which is innovative in its design, would empower rural women farmers of southern districts of Sindh, to sell their animals through virtual platforms with ease.”
About RDF
Research and Development Foundation (RDF) is a PCP certified not for profit organization, working in rural and semi urban areas of Sindh province of Pakistan. It is an action research and community development organization, of that the main purpose is to bring equitable development to marginalized and poor groups. It is registered under Societies Act 1860, in the year 2002.
RDF works in strategic sectors – Education and Learning (E&L), Agriculture and Livelihood (A&L), Water and Energy (WE), Health, Nutrition and Sanitation (HNS) and Climate Change and Disaster Risk Management (CCDRM).
About TPL Insurance
TPL Insurance is the first insurance company in Pakistan to sell general insurance products directly to the consumer. Since its launch in 2005, the company has grown from strength-to-strength and is now the leading InsurTech player in Pakistan. TPL Insurance specializes in tech-driven innovative solutions and digitally integrated systems to provide hassle-free customer experiences and round-the-clock services to 300K+ customers. As an AA rated insurer, TPL Insurance is committed to the development of commercial and personal line portfolios by exploring new channels, expanding existing relationships, and maintaining higher risk retentions.
